1/5/2024 0 Comments Beyondpricing costAs he analyzed the occupancy and ADR data using Beyond Pricing, Kyle was able to glean that the seasonal mins owners set were holding them back from earning ROI in the non-peak season. Kyle encountered this firsthand at his former company, where the owners were used to setting a seasonal minimum price and moving on. I also tried out Beyond for a couple of months for my rentals in London and Sokcho (Korea). They are based in San Francisco and have secured Series-A funding. It is one of the three dynamic pricing tools out there at that time. It cost a little more but is definitely worth it to me. When Beyond Pricing (now just called Beyond) was launched back in 2014, it drew a lot of Airbnb Hosts’ attention. But as Kyle tells us, we need to help how owners think of minimums in order to actually get the most ROI out of their property. Ive already made a lot more money using Beyond Pricing to get me the optimal rate than Ive spent on the product. Often, owners think of their mins as the amount they need to earn to be ROI positive. This is where minimum prices come into play. Most owners of short term rentals consider their property as an investment, and they expect to earn a return on that investment. Kyle now spends his days working with Beyond Pricing customers, and we asked him: what one piece of advice do you have for property managers as they consider their pricing strategy? We sat down with Beyond Pricing's own Kyle Harris, former Director of Marketing and Revenue Management with a large ski market property manager. The software analyzes rates at similar listings in your market to come up with pricing recommendations that help you achieve optimal profitability. While adopting a pricing tool is a much needed step in the right direction - that is where your pricing strategy should start, not stop. Originally known as Beyond Pricing, Beyond is one of the most popular Airbnb pricing tools and currently powers rates for over 340,000 listings in more than 7,500 cities across the world. By now, most short term rental managers and owners have at least heard of, if not tried or used, a tool to help them set prices for their listings.
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